Pringle in Three-Year Turnaround Plan Under CEO Macaire
(Source: The Independent)
Since taking over
as CEO one year ago, Mary-Adair Macaire is quietly transforming "fusty" Scottish
clothier Pringle into a trendy, cutting-edge fashion brand. Despite the
downturn, reports London's Independent,
she's sticking to her three-year plan to make the transition and turn a profit.
Hong Kong
millionaire Kenneth Fang rescued Pringle from near-bankruptcy in 2000. One of
Macaire's first priorities is to reevaluate the company's roster of 450 resale
locations. "We've got some rather untidy concessions in stores where we
shouldn't be and some where we should be but the concessions are not good
enough."
Also topping
Macaire's list is establishing new relations with prestige retailers. "My
big job is to get the buyers at the stores which matter--those at Bergdorf
Goodman, Neiman Marcus in New York, Corso Como in Milan, Colette in Paris,
Harvey Nichols and Selfridges in London," says Macaire. "These are the places
where Pringle has to be and, I hope, will be."
Last year's sales
totaled £60 million, about a 25% drop from the prior year. The company employs
about 150 people.
(Posted 3 Nov 2009)
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