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Ebel Scores With Football Tie-In
(Source: Financial Times)
Swiss watch-maker Ebel attributes a 30-40% sales increase in men's watches to their marketing sponsorships of two European football clubs, the U.K.'s Arsenal and Germany's FC Bayern, Munich. The company tells the Financial Times it expects to announce additional deals in Spain, Holland, France and Scotland in July. . . . keep reading
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Dior Drops Hot Stone After China Insult
(Source: various)
Christian Dior has dropped Sharon Stone from its ads in China after the actress suggested that the devastating earthquake in Sichuan that killed tens of thousands was karmic retribution for the country's occupation of Tibet. . . . keep reading
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