|
|
 |
Event Sponsorship for Luxury Brands
|
New York Fashion Week Feeling "Excessive" to Some (12/17)
(Source: Wall Street Journal)
Ending a four-year run, Vera Wang has decided not to stage a runway show this February at New York's Fashion Week, signaling a new era of scrutinized expenses for even high-flying labels. The Wall Street Journal suggests Wang's decision could spur an exodus of other designers. . . . keep reading
|
Luxury's Bigger and Bolder Marketing Provides Global Exposure
(Source: W Magazine)
Many of the innovative marketing tactics pioneered by luxury companies have now become commonplace, adopted by products as mundane as coffee and cell phones. The quest to find new ways to inspire and amuse clients, and the media, has led to extreme marketing and public relations techniques that often carry extreme price tags. But the payback can be monumental as such events now provide wide, international exposure. . . . keep reading
|
|
|
|
Receive free e-mail summaries containing news, exclusive analysis, competitive intelligence, trends and data for top luxury executives.
|
|
LuxuryBrandNetwork.com provides the exclusive analysis, tips, trends and data that luxury executives need to make informed decisions.
Keep on top of luxury best practices, competitive intelligence and emerging trends by signing up today. It's completely free and you may unsubscribe at any time.
Who Should Subscribe?
• Executives of luxury companies
• Luxury brand managers
• Brand managers with premium products
• Brand managers contemplating launch of premium products
• Corporate marketing professionals
• Advertising executives
• Luxury brand sales professionals
• Luxury brand service executives
• Ad agency personnel
• Corporate PR professionals
• Third-party PR professionals
• High-net worth financial service professionals
|
|
|
|
