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Van Cleef & Arpels
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Richemont Hit Hard by Slowdown
Richemont posted a 2% sales increase for the year ended 31 March, reflecting 10% growth in the first half followed by a 5% decline in the second half. A modest slowdown in the U.S. during the year's first six months (revenue down 1.8%) became a rout as the year progressed: revenue plunged 22.8% in the Americas from October 2008 through March 2009 compared with the same period a year earlier, according to exclusive analysis by LuxuryBrandNetwork.com. . . . keep reading
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Luxury's Bigger and Bolder Marketing Provides Global Exposure
(Source: W Magazine)
Many of the innovative marketing tactics pioneered by luxury companies have now become commonplace, adopted by products as mundane as coffee and cell phones. The quest to find new ways to inspire and amuse clients, and the media, has led to extreme marketing and public relations techniques that often carry extreme price tags. But the payback can be monumental as such events now provide wide, international exposure. . . . keep reading
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