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Russian Luxe Outlook Darkens
(Sorce: Reuters)
Analysts say that luxury sales in Russia will plummet in 2009. The Moscow stores of Stella McCartney and Alexander McQueen both closed this month, according to Reuters, and the city's swanky Stoleshnikov Pereulok district is bracing for additional closures. . . . keep reading
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Luxury's Bigger and Bolder Marketing Provides Global Exposure
(Source: W Magazine)
Many of the innovative marketing tactics pioneered by luxury companies have now become commonplace, adopted by products as mundane as coffee and cell phones. The quest to find new ways to inspire and amuse clients, and the media, has led to extreme marketing and public relations techniques that often carry extreme price tags. But the payback can be monumental as such events now provide wide, international exposure. . . . keep reading
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