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Projections May Overstate Luxury Mobile Phone Potential: EXCLUSIVE ANALYSIS
(Source: LuxuryBrandNetwork.com)
Mobile phones aren't just broadcasting call signals--they're also broadcasting a user's social status and personality. That's one reason the segment is booming, prompting big names like Ferrari, Prada and Dior to co-brand handsets, as well as encourage dedicated mono-brands like Vertu to establish themselves. . . . keep reading
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eBay Held Responsible for Counterfeit Luxury Sales
(Source: Bloomberg)
eBay says it will appeal a French court's ruling that it pay nearly €40 million to LVMH for not adequately preventing the sale of counterfeit goods on its website. The verdict helps establish an important precedent for luxury goods makers, as well as help maintain the integrity of luxury brands by restricting the resale of goods by unqualified merchants. . . . keep reading
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Dior Drops Hot Stone After China Insult
(Source: various)
Christian Dior has dropped Sharon Stone from its ads in China after the actress suggested that the devastating earthquake in Sichuan that killed tens of thousands was karmic retribution for the country's occupation of Tibet. . . . keep reading
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Luxury's Bigger and Bolder Marketing Provides Global Exposure
(Source: W Magazine)
Many of the innovative marketing tactics pioneered by luxury companies have now become commonplace, adopted by products as mundane as coffee and cell phones. The quest to find new ways to inspire and amuse clients, and the media, has led to extreme marketing and public relations techniques that often carry extreme price tags. But the payback can be monumental as such events now provide wide, international exposure. . . . keep reading
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